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Marketing: Real People, Real Choices, Global Edition

Solomon, Michael / Marshall, Greg / Stuart, Elnora
Marketing: Real People, Real Choices, Global Edition
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do. Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecis...

CHF 99.20

Marketing

Solomon, Michael / Marshall, Greg / Barnes, Bradley / Tabrizi, Wendy / Stuart, Elnora / Mitchell, Vincent-Wayne
Marketing
This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion. It is a real pleasure to be able to work with a textbook that students enjoy using and find genuinely informative.” Sallie Phillips, Senior Lecturer in Marketing, University of Bedfordshire "The 'real people, re...

CHF 94.80